JDRF: Muse & Bozell
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Two agencies compete to produce a campaign for a diabetes research charity that is looking for new ways to communicate with potential donors. Divisions emerge at Nebraska firm Bozell Advertising when executive creative director Jerry Stoner refuses to be dissuaded from pitching a viral marketing campaign, while rivals Muse Communications hire a presentation expert to help its creative director Marcus Moore put his ideas acrossWatch It
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